Lauren Kelley, Author at Workday Adaptive Planning Blog

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Lauren Kelley

Lauren Kelley founded OPEXEngine to solve the problem that high tech companies lack good quality benchmarks from a neutral provider—especially operational benchmarks—to reduce risk and improve efficiency and growth.

Tech & Innovation

2502 Views

10 key trends for SaaS B2B growth strategies

Lauren Kelley

July 11, 2019

In the recent 2019 State of the Internet presentation, Mary Meeker, the Midas List Kleiner Perkins/Bond Capital partner behind Spotify, Dropbox, Instacart, Slack, Square, Airbnb and Houzz, as well as Facebook…

How To

2470 Views

4 SaaS sales KPIs and how to calculate them

Lauren Kelley

April 30, 2019

Ever had a discussion or sat in a meeting to review metrics and the meeting didn’t accomplish much because the discussion got mired in questions about the metrics, not what…

How To

3082 Views

SaaS sales and finance—playing nicely together or not

Lauren Kelley

April 2, 2019

SaaS Sales and Finance collaborate together in planning, forecasting and day-to-day Sales management issues. That collaboration can be smooth and extremely productive, or there can be less productive friction. Working…

How To

5349 Views

Why Today’s Successful SaaS Companies Use Benchmarks

Lauren Kelley

November 20, 2017

The software as a service (SaaS) business model requires the integration and coordination of far more operations than traditional software models. R&D, sales, marketing, customer success, finance, and operations all…

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