In case you haven’t heard the news, “Adaptive Planning” is now officially “Adaptive Insights”!
It’s a fitting change for a company that has matured well beyond its planning roots. When founded, Adaptive Planning focused solely on meeting the financial planning needs of business customers. Today, even as our planning capabilities remain a key benefit for our customers, Adaptive Insights now delivers the entire Adaptive Suite of cloud-based CPM software & BI Solutions:
The significance of today’s news goes far beyond our new name and logo. It’s a testament to the company’s incredible technological growth. It appropriately speaks to our product breadth and clear leadership in the cloud CPM and BI markets.
Our new brand embodies the self-service tools that help more employees across entire organizations to better understand business performance, while enabling business leaders to leverage their data to make faster, smarter business decisions.
In short, the new Adaptive Insights brand represents what we deliver to customers everyday: Insights at the speed of intuition. And judging by the feedback we’ve received today, customers, partners, and investors wholeheartedly agree. Check out some of the photos and videos we’ve already received from partners and customers as part of our “Be Adaptive” contest in response to our new name and logo.
Adaptive Insights partners got a sneak peek at our new name and logo at our Worldwide Partner Summit last month in Las Vegas. Check out this video to see how excited they are about the new Adaptive Insights name and logo.
Our rebrand to Adaptive Insights comes on the heels of a banner year for Adaptive, highlighted by:
– New investments from industry leaders such as salesforce.com and Jeff Epstein
– New corporate HQ in Palo Alto, CA
– Named the fastest-growing cloud business analytics company on the Deloitte Fast 500 list
– #1 user experience and customer satisfaction ratings within several top industry reports
– Expansion into 85 countries via the strength of the Adaptive Global Partner Network
– 8 customer IPOs in 2013 alone
“Adaptive Insights represents the evolution of our company and our dominance in the market,” Adaptive Insights CEO John Herr said today. “We have catapulted past our original planning solution to provide a complete, integrated corporate performance management (CPM) and business intelligence (BI) suite.”
The Adaptive brand update is big news for our 1,900+ worldwide customers, the most among all cloud CPM providers. Our new name and logo further solidify our commitment to continued product growth, and debuts in parallel with our latest Adaptive Suite 2014.1 product update. Below are some highlights among the many added features within this 2014.1 release:
Class-Leading User Experience, focused on maximizing user engagement with all Adaptive Suite products.
Mobile-First Design, giving managers continuous access to planning, reporting, and analysis features.
Most Collaborative CPM yet, as the Adaptive Insights Process Tracker now includes threaded notes, document attachments, and visual workflow task tracking.
Greater Modeling Power, featuring integrated version & organizational management features within a single planning model.
Our 2014.1 product update promises to make the Adaptive Insights Cloud CPM & BI Suite more intuitive than ever before, putting Adaptive in prime position to continue dominating the fast-growing cloud CPM & BI markets.
Check out our Twitter and Facebook pages to find out what people are saying about our new Adaptive Insights brand, and let us know what you think by joining our “Be Adaptive” contest and submitting your photos and videos!